As a small business owner, we all know that time equals money. We are always looking for ways to save.  There are simple ways to help make us more efficient that will help do just that.

In this day of technology, paperless is the way to go. Electronic retrieval is a lot faster and easier than searching through a pile of papers or folders. You can send receipts via email where customers can access and search for them anytime. A huge benefit of emailing receipts mean you then have your customer’s email addresses on file, so you can contact them about upcoming promotions and products to encourage them to return.

Email invoices, track inventory, keep your calendar, manage timesheets, payroll, customer loyalty plans and maintain finances. The benefits of going digital are significant, so it’s worth seeing how you can accomplish this in all areas of your business.

Network locally and use each other’s services to help grow business. You can barter and trade with other businesses to get what you need. Use social media platforms like LinkedIn, Facebook, Twitter, YouTube, Instagram to help market your business and connect with like-minded individuals.

Promoting and sponsoring local events can help with exposure while at the same time helping a great cause or charity. Share your expertise with others, this will encourage them to come to you with questions and referrals when the time is right.

Use a virtual office instead of investing in a permanent location. A virtual office can also provide you support with additional services like answering calls, call forwarding, mail services, and conference rooms. A small initial investment of a virtual office can make for a lasting first impression when you meet with clients so you can focus on what’s important, your business.

Split advertising and promotion costs with neighboring businesses. Jointly promote an upcoming event or take your marketing alliance further by sharing mailing lists, distribution channels and suppliers with businesses that sell complimentary goods or services.

There’s no better marketing than word of mouth. Ask your friends and family to help you spread the word to help you grow the business. Ask for referrals. Happy clients are the best people to ask for referrals and testimonials that you can share on your website and social media.

As a business owner, you need to schedule your time carefully and put your energy into what makes your business successful. The list is endless on saving time and money. Implementing a few of these ideas can lead you on that road to business growth and success.


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