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The Importance of a Social Media Presence No Matter What Size Your Business

It is amazing to think how quickly Social Media came onto the scene and swept the world, changing the business marketing for everyone regardless the size of your brand. It wasn’t too long ago that businesses relied heavily on other strategies like word of mouth and email marketing to get their message out to their target audience. While these fundamental approaches still remain important, they aren’t the number one way to increase your reach for your business and what you are delivering. That spotlight now belongs to Social Media.

Perhaps the most common small business social media mistake is trying to do too much too early. If you try to attack every social media network and build profiles on every channel available, you will burn out very quickly. The world of small business social media marketing is complex and it requires constant care and implementation of tactics. You must identify the networks that will work best for your brand early on and keep a steady flow of content posting to these channels.

Social media is a great way to interact more directly with your customers. You have instant access to them in a more personable way and have the ability to answer their questions immediately. Customers like to brag when they are happy with a product or service. Social media allows your customers to post great reviews and speak about your product in their own words. Feedback from customers can be very valuable should you need to fix a situation and show your customers that you care and where you might need to make any improvements to your product and service.

Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to all your customers and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.

Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.

If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts.

It is true that social media is a valuable asset to your business, but it can be time consuming for a small business that doesn’t have a lot of resources to dedicate to it. A social media expert or assistant may be the best avenue for you. A hired professional can create and post content consistently so your business stays in the spotlight and they can continue to interact with your past, current and future customers giving them the best customer service experience.

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